Article Link: This is Google’s Most Important Business (No, It Isn’t Search Advertising)

Google has a lot of very, well, interesting businesses. And by Google, I mean Alphabet, the parent company of the world’s most popular search engine and advertising platform.
There’s search, obviously, and tools like Gmail and Google Docs, but there’s also some wacky projects like Google Glass and self-driving cars. In fact, Alphabet’s big “bets,” on everything else — things like Google Fiber, Google Nest Home, those self-driving cars, and even Pixel smartphones — now make up roughly 15 percent of the company’s revenue.

While that still leaves advertising as the most dominant business, is it still the most important? The answer is a bit complicated, but the simple answer is “no.” Which leads to another question: what is Alphabet’s most important business?

Discussion Questions:

1. Identify three key takeaways from the article. What did you find most interesting?
2. Will advertising be the most important component of Google’s future business model?
3. What do you think is Alphabet’s most important operating area?

Source: Jason Aton “www.inc.com” March 11, 2022.