Do you want to build a personal brand? Wondering how to create a viable business around your personal brand? To explore what marketers need to know about building a personal brand, I interview Rory Vaden on the Social Media Marketing Podcast.

Rory co-founded the Brand Builders Group and is the host of the Influential Personal Brand Podcast. He’s also the author of Take The Stairs and Procrastinate on Purpose. Rory shares why marketers should care about building a personal brand, how to use the Brand DNA Helix to develop your own personal brand, and more.

Article Link –https://www.socialmediaexaminer.com/personal-branding-how-to-successfully-build-brand-rory-vaden/

Discussion Questions:

1. Identify three key takeaways from the article. What did you find most interesting?
2. What is a personal brand? What is the importance of creating a personal brand?
3. What are some of the steps you can take to create a personal brand?

Source: Michael Stelzner, “Personal Branding: How to Successfully Build Your Brand”, www.socialmediaexaminer.com, September 09, 2019.